Available for select projects — 2026
Available for select projects — 2026
Available for select projects — 2026
Available for select projects — 2026
Available for select projects — 2026
Available for select projects — 2026
Case study
01
Aurel
A quieter kind of luxury. We rebuilt Aurel’s identity and flagship store around restraint, craft and a slower way of shopping.
Client
Aurel Maison
Industry
Luxury Fashion
Services
Brand Identity / Digital Experience
Timeline
8 weeks
Year
2026
Aurel had the craft and the customers, but its brand looked like every other luxury label online. We rebuilt the identity and flagship store around restraint, so the product could carry the page.
A
The challenge
A crowded category where every house uses the same serif, the same beige and the same language. Aurel needed to feel unmistakable without raising its voice.
B
Our approach
We stripped the identity back to one typeface, one gesture and a strict image direction, then designed a store that slows down at exactly the moments that matter.
03 / The outcome
The
results.
In their words
“They understood that luxury is what you leave out. The new Aurel finally feels like the clothes.”
Elena Marchetti
Creative Director — Aurel
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Financial Intelligence
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